Someone else's ad,
on your name.
Three different things happen on your brand terms, and they are usually reported as one list. They are not one problem — a bid, a complaint and an emergency need different answers.
Sponsored
Looking at YourBrand? Compare us first
competitor-a.com/compare
Same integrations, half the setup time. See the side-by-side.
What it is
A competitor buying your brand term. Legal, common, and irritating. Your response is a bidding one — defend the term, or let them pay for traffic that converts to you anyway.
Sponsored
YourBrand Pricing — 40% Off Plans
reseller-shop.net/yourbrand
Official YourBrand plans at discount. Limited time.
What it is
Your trademark inside their ad copy. Against Google's policy, and actionable — which is why Marley keeps the destination URL and the dates as evidence.
Sponsored
YourBrand Login — Account Access
yourbrand-offers.co/login
Sign in to your account. Secure access to your dashboard.
What it is
A display URL dressed to look like yours, on a login query. The most urgent of the three and the one you least want to hear about from a customer.
The standing watch
Classified on sight,
kept as evidence.
Every advertiser seen on your brand terms across 6 markets is classified — conquesting, infringement or hijacking — and kept with the keyword, the destination URL and the dates. A bid decision needs a name; a complaint needs evidence; an emergency needs a date.
| Advertiser | On keyword | Classified | Days seen | First seen |
|---|---|---|---|---|
| competitor-a.com | yourbrand | Conquesting | 28 | 04 Aug |
| reseller-shop.net | yourbrand pricing | Infringement | 11 | 21 Aug |
| yourbrand-offers.co | yourbrand login | Hijacking | 3 | 29 Aug |
| competitor-b.io | yourbrand alternative | Conquesting | 64 | 29 Jun |
The one that cannot wait
Hear it from Marley,
not from a customer.
Conquesting is a bid decision and infringement is a complaint. A new advertiser on a brand login query is an emergency, so it is raised separately from the table — with the destination URL and the dates already kept as evidence.
New advertiser on a brand login query · yourbrand-offers.co
Then the complaint
Spotted. Evidenced.
Soon, filed for you.
Today Marley prepares the complaint: the ad as seen, the destination URL and the dates, with Google's form prefilled. Next, it files it — a trademark complaint for infringement, an impersonation report for hijacking. You approve each one; Marley submits it and follows it to an outcome.
Spotted Live
Every advertiser on your brand terms, classified the day it appears.
Evidenced and prepared Live
The capture, the destination URL, the dates — and Google's complaint form, prefilled.
Filed for you In build
You approve; Marley submits the complaint to Google and tracks it to an outcome.
Where it sits
Ask it directly
Queryable from your own AI client over MCP — same data, same limits, no interface required.
How the MCP works