Solution

# Some of your spend buys nothing.

Not overspend — waste. Auctions nobody else is in, on queries where you already hold the organic result. You are paying for a click you would have received for free.

[Start free](https://askmarley.ai/signup/) [See pricing](https://askmarley.ai/pricing/)

yourbrand pricing Wasted spend $1,180

expense tool for startups Overspending $1,760

expense management software Losing ground keep

Reclaimable this period $2,940

You notice it like this

## Sound familiar?

Impression share is eligibility-based, so only Google knows it — every tool that estimates how contested a keyword is, is guessing. Marley reads your own first-party numbers instead and sets them against what the result page actually shows, which is the only way to tell an uncontested auction from a quiet one.

- Budget is flat, conversions are flat, and nobody can say which half is working.
- Brand campaigns sit at 90%+ impression share against no visible competition.
- Someone senior has asked what would actually happen if you paused it.

What Marley does about it

## Three capabilities, one answer.

A defensible number, with the reasoning attached.

[See the whole platform →](https://askmarley.ai/platform/)

### [Reclaim](https://askmarley.ai/platform/reclaim/)

Live

The spend you can stop without losing anything.

In the platform →

### [Keyword optimisation](https://askmarley.ai/platform/keyword-optimisation/)

In build

Which keywords to add, cut or defend — decided from the result page.

In the platform →

### [Search-term negatives](https://askmarley.ai/platform/search-term-negatives/)

In build

The waste in your search terms, blocked once instead of weekly.

In the platform →

## A defensible number, with the reasoning attached.

[Start free](https://askmarley.ai/signup/) [Other problems](https://askmarley.ai/solutions/)

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