Solution

# Someone else is buying your name.

Your brand terms are the cheapest, highest-intent traffic you have. That is exactly why competitors buy them — and why you usually find out from a customer rather than a report.

[Start free](https://askmarley.ai/signup/) [See pricing](https://askmarley.ai/pricing/)

| Advertiser | On keyword | Classified | Days seen |
| --- | --- | --- | --- |
| competitor-a.com | yourbrand | Conquesting | 28 |
| reseller-shop.net | yourbrand pricing | Infringement | 11 |
| yourbrand-offers.co | yourbrand login | Hijacking | 3 |

**New advertiser on a brand login query** 3 days ago

You notice it like this

## Sound familiar?

Google permits bidding on someone else's trademark. What it restricts is using that trademark inside ad text, or dressing a display URL up to look like yours. Those are three different situations with three different responses, and most reporting lumps them into one list called “competitors”.

- A colleague forwards a screenshot of a competitor's ad above yours on your own name.
- Brand CPCs are creeping up without any change to your bids.
- Brand click-through is falling while your ranking has not moved at all.

What Marley does about it

## Three capabilities, one answer.

Known within a day, classified, evidence already attached.

[See the whole platform →](https://askmarley.ai/platform/)

### [Brand protection](https://askmarley.ai/platform/brand-protection/)

Live

Who is bidding on your brand, and what they are claiming.

In the platform →

### [Ad copy & offers](https://askmarley.ai/platform/ad-copy/)

Live

Every competitor headline and offer — and the day it changed.

In the platform →

### [Share of Screen](https://askmarley.ai/platform/share-of-screen/)

Live

How much of the first screen you actually own.

In the platform →

## Known within a day, classified, evidence already attached.

[Start free](https://askmarley.ai/signup/) [Other problems](https://askmarley.ai/solutions/)

---

This is the Markdown rendering of https://askmarley.ai/solutions/brand-bidding/. Every page on this site is listed, with when to use Marley, in https://askmarley.ai/llms.txt