Negative keywords In build

# One negative should block forty terms, not one.

Negative-keyword work is endless because most of it is done at the term level. Add forty exact negatives and the same waste returns next week wearing different words.

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Add one phrase negative

“free”

Blocks every search term containing the word as a standalone token — including the thirty-one not shown here.

free expense template $92

free expense tracker $74

expense report free $61

free spend software $48

expense app free trial $44

free receipt scanner $38

\+ 31 more terms $463

In build · shown to describe the shape of the feature, not a live screen

The fan-out

## One word. Thirty-seven terms.

One phrase negative, 37 terms, 30 days: $820 of spend that would have been blocked, none of which converted.

Spend it would have blocked

$820

Across 37 terms in 30 days, none of which converted.

Checked before it is offered

Campaign level, ad group level and shared lists are all checked first, so Marley never recommends a negative you are already running — the failure mode that makes most negative recommendations worthless.

Why the result page is involved at all

## Alike on paper. Opposite in intent.

Grouping search terms by string similarity produces nonsense: “free expense template” and “expense template pricing” look alike and mean opposite things.

Marley will group them by what the result page returns for each — if a query returns template downloads and no ads, the intent is not commercial, whatever the words look like.

## Where it sits

Plans

Planned for Marketer and above.

[See pricing](https://askmarley.ai/pricing/)

Ask it directly

Queryable from your own AI client over MCP — same data, same limits, no interface required.

[How the MCP works](https://askmarley.ai/mcp/)

## Problems this helps fix

### [Spend Recovery](https://askmarley.ai/solutions/wasted-spend/)

The budget that buys nothing incremental.

Read →

[← Previous Ad copy & offers](https://askmarley.ai/platform/ad-copy/) [Next → Keyword optimisation](https://askmarley.ai/platform/keyword-optimisation/)

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