Competitive states & wasted spend Live Requires a linked Google Ads account

# Impression share cannot be scraped. So we read it.

Impression share is eligibility-based, and only Google knows eligibility. Every tool that estimates how contested your keywords are is guessing. Marley reads your own numbers and joins them to the live page.

[Start free](https://askmarley.ai/signup/) [See pricing](https://askmarley.ai/pricing/)

yourbrand pricing Wasted spend $1,180

expense tool for startups Overspending $1,760

expense management software Losing ground keep

corporate card uk Holding keep

spend controls saas Not entered test

Reclaimable this period $2,940

Two halves, neither sufficient alone

## Your account knows the auction. The page knows the rest.

The join is the point. Your account knows how hard a keyword is contested but not what the page looks like; the page shows everything except how much of the auction you were eligible for. One without the other produces confident nonsense.

From your own account · exact

- Search impression share
- Share lost to rank, and to budget
- Absolute-top impression share
- The competitors you actually meet

Authoritative, free, and impossible to obtain any other way.

+

From the live result page

- Who really ran an ad on this query
- Whether you already own the organic result
- Whether an AI Overview answers it
- What the competitor's offer says

Invisible to your ads account, and the half that decides intent.

What comes out

## Six states. Two of them cost money.

Every keyword lands in one of six states. Two of them — wasted and overspending — are the ones with a number attached, and the ledger adds them up for the period.

Winning

Holding the screen at a sensible cost.

Holding

Contested, and you are keeping pace.

Losing ground

Competitors are gaining. Worth defending.

Overspending

Paying more than the position needs.

Wasted spend

Uncontested, and you already own the organic result.

Not entered

Competitors are here and you are not.

Then prove it

## A saving you cannot prove is an argument.

After a cut, Marley watches the conversion data on those keywords. If conversions hold, you have a number to take to the next budget conversation. If they fall, you turn it back on knowing why.

A saving you cannot prove is an argument. After a cut, Marley watches the conversion data on those keywords — if conversions hold, the spend was genuinely non-incremental and you have a number to take to the next budget conversation. If they fall, you turn it back on knowing why.

## Where it sits

Plans

Read-only on Marketer. Full Reclaim on Team.

[See pricing](https://askmarley.ai/pricing/)

Ask it directly

Queryable from your own AI client over MCP — same data, same limits, no interface required.

[How the MCP works](https://askmarley.ai/mcp/)

## Problems this helps fix

### [Spend Recovery](https://askmarley.ai/solutions/wasted-spend/)

The budget that buys nothing incremental.

Read →

[← Previous Affiliate policing](https://askmarley.ai/platform/affiliate-policing/) [Next → Ad copy & offers](https://askmarley.ai/platform/ad-copy/)

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