Keyword decisions In build

# Volume tells you nothing about the page.

Keyword tools recommend from search volume. Volume cannot see that an AI Overview already answers the query, that four competitors are fighting over it, or that you quietly own the organic result and are paying for the click anyway.

[Start free](https://askmarley.ai/signup/) [See pricing](https://askmarley.ai/pricing/)

You own the organic result →

Uncontested and owned

Stop bidding

yourbrand login yourbrand pricing yourbrand app download

Nobody else is bidding and the organic result is yours. This is the clearest money on the table.

Contested and owned

Defend selectively

expense management software spend management platform

You rank, but competitors are buying the screen above you. Worth paying for — measure it.

Answered by AI

Deprioritise

what is spend management how do corporate cards work

An Overview resolves the query. Clicks will keep falling whatever you bid.

Contested, not entered

Test

procurement software ap automation tool

Competitors run ads here and you appear nowhere — in ads or organic.

Contested by other advertisers →

In build · shown to describe the shape of the feature, not a live screen

Four positions, four different moves

## Placed by the page, not by volume.

Nobody else is bidding and the organic result is yours: the clearest money on the table. An Overview resolves the query: clicks will keep falling whatever you bid. Same volume, opposite moves — which is why each keyword is placed by what the SERP shows.

It runs both ways

The same quadrant finds keywords to add and keywords to stop paying for. Most tools only ever recommend adding.

Built on a record you already have

## No new crawl. A reading of the record.

Every input is already captured: who ran an ad, whether you hold the organic result, whether an Overview appeared.

No new data collection

Every input is already captured: who ran an ad, whether you hold the organic result, whether an Overview appeared. The feature is a reading of the record, not another crawl.

## Where it sits

Plans

Planned for Team and above.

[See pricing](https://askmarley.ai/pricing/)

Ask it directly

Queryable from your own AI client over MCP — same data, same limits, no interface required.

[How the MCP works](https://askmarley.ai/mcp/)

## Problems this helps fix

### [Spend Recovery](https://askmarley.ai/solutions/wasted-spend/)

The budget that buys nothing incremental.

Read →

### [Market Entry](https://askmarley.ai/solutions/market-entry/)

Auctions your competitors run and you do not.

Read →

[← Previous Search-term negatives](https://askmarley.ai/platform/search-term-negatives/) [Next → Share of Screen](https://askmarley.ai/platform/share-of-screen/)

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