Your name, other people's ads Live

# Someone else's ad, on your name.

Three different things happen on your brand terms, and they are usually reported as one list. They are not one problem — a bid, a complaint and an emergency need different answers.

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Conquesting Bid decision

Sponsored

Looking at YourBrand? Compare us first

competitor-a.com/compare

Same integrations, half the setup time. See the side-by-side.

What it is

A competitor buying your brand term. Legal, common, and irritating. Your response is a bidding one — defend the term, or let them pay for traffic that converts to you anyway.

Trademark infringement Complaint

Sponsored

YourBrand Pricing — 40% Off Plans

reseller-shop.net/yourbrand

Official YourBrand plans at discount. Limited time.

What it is

Your trademark inside their ad copy. Against Google's policy, and actionable — which is why Marley keeps the destination URL and the dates as evidence.

Hijacking Urgent

Sponsored

YourBrand Login — Account Access

yourbrand-offers.co /login

Sign in to your account. Secure access to your dashboard.

What it is

A display URL dressed to look like yours, on a login query. The most urgent of the three and the one you least want to hear about from a customer.

The standing watch

## Classified on sight, kept as evidence.

Every advertiser seen on your brand terms across 6 markets is classified — conquesting, infringement or hijacking — and kept with the keyword, the destination URL and the dates. A bid decision needs a name; a complaint needs evidence; an emergency needs a date.

| Advertiser | On keyword | Classified | Days seen | First seen |
| --- | --- | --- | --- | --- |
| competitor-a.com | yourbrand | Conquesting | 28 | 04 Aug |
| reseller-shop.net | yourbrand pricing | Infringement | 11 | 21 Aug |
| yourbrand-offers.co | yourbrand login | Hijacking | 3 | 29 Aug |
| competitor-b.io | yourbrand alternative | Conquesting | 64 | 29 Jun |

The one that cannot wait

## Hear it from Marley, not from a customer.

Conquesting is a bid decision and infringement is a complaint. A new advertiser on a brand login query is an emergency, so it is raised separately from the table — with the destination URL and the dates already kept as evidence.

**New advertiser on a brand login query · yourbrand-offers.co** 3 days ago

Then the complaint

## Spotted. Evidenced. Soon, filed for you.

Today Marley prepares the complaint: the ad as seen, the destination URL and the dates, with Google's form prefilled. Next, it files it — a trademark complaint for infringement, an impersonation report for hijacking. You approve each one; Marley submits it and follows it to an outcome.

### Spotted Live

Every advertiser on your brand terms, classified the day it appears.

### Evidenced and prepared Live

The capture, the destination URL, the dates — and Google's complaint form, prefilled.

### Filed for you In build

You approve; Marley submits the complaint to Google and tracks it to an outcome.

## Where it sits

Plans

Marketer and above.

[See pricing](https://askmarley.ai/pricing/)

Ask it directly

Queryable from your own AI client over MCP — same data, same limits, no interface required.

[How the MCP works](https://askmarley.ai/mcp/)

## Problems this helps fix

### [Brand Defence](https://askmarley.ai/solutions/brand-bidding/)

Competitors buying your name in the auction.

Read →

### [Affiliate Leakage](https://askmarley.ai/solutions/affiliate-leakage/)

Commission paid on clicks you had already won.

Read →

[← Previous Shopping share of shelf](https://askmarley.ai/platform/shopping-shelf/) [Next → Affiliate policing](https://askmarley.ai/platform/affiliate-policing/)

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